We drive macro change and thought leadership by internalizing a shopper/customer centric approach within
companies and organizations.
We enable transformation through strategic interventions and customized programs, designed to align teams and organizations to business goals.
- Localising Global Best Practices
- Retail Strategy & Excellence for SME’s
- Retail Performance Improvement.
- Retail Marketing Strategies.
- Manufacturer Retailer Collaboration.
- Trade Fairs for retail channel.
- Development of an Omni channel model for a start up retailer.
- Category Development strategies
- Brand Development, Positioning & Digital Marketing strategies
- Brand Development for lifestyle
- Identity Creation and Digital marketing for Start-up Brands
We have created a strategic ‘shopper marketing’ model unique to the Indian market, called S.I.S.I.M.™:
Study, Insights/ Intelligence, Strategy, Implement and Measure.
A team of professionals from IT, shopper research and business intelligence background(s) drive day-to-day operations of this practice to deliver actionable insights. We help retail brands understand how to get more out of TOT investments, influence shopper’s path to purchase and create opportunities to intercept habitual behaviours.
- Shopper Behavior & Consumer Insights
- Market Intelligence & Analytics
- Shopper/Experiential Marketing Strategy Development
- Omni-channel Engagement Strategies
- POS/Visual Communication Strategy Development
- In-store Activation Programs
Our multidisciplinary design approach helps interpret insights to create unique, exciting and effective experiences. Our design team has been innovating in retail and experience design for decades across a multitude of platforms. We provide customer-centric, design solutions for your retail brand to create a unique experience centre for your products and customers.
- Unique Store Design Concepts
- Experiential Space Design & Experience Centres
- Visual Merchandising, Communications & Windows
- Brand Identity Development
- Innovative Packaging Design
Our practice for Sales force Management focus on R.O.M.E.™: Recruit | Operate | Measure | Educate
R e c r u i t –
- A robust and tested process to identify & hire quality personnel.
- Permanent and flexi resource hiring
- Resource planning and profile detailing
- Job role definitions and setting parameters for Key Performance Indicators by position
O p e r a t e -
- In house field teams in top 6 cities to supervise & monitor regional operations with robust process to ensure seamless operations.
- Overall HR & Payroll management
- Statutory compliance management.
M e a s u r e -
- Robust technology solution to track daily attendance & people movement with real time data reporting.
- Data Warehousing and data structuring
- Data scrubbing and validation
- Dashboard creation and analytics
- Data diffusion to key stakeholders.
E d u c a t e -
- In house content development capabilities for Soft Skill, Selling skills and product training.
- Imparting through classroom or on-job route training.
- Conducting Tests at frequent intervals and analysis of progress
With this process we not only build sales force from scratch, but also take accountability for complete performance
management of your retail sales force. We handle market and channel expansion through outbound sales programs
with efficiency and success.
Our proprietary technology tool “ENHANCE” provides a robust performance tracking and improvement mechanism.
Other services: Mystery and Retail Audits – www.mysteryshopperindia.com
Recruitment Process Outsource
Enhancement of Retail Management skills (Shopper and Customer Management) of key
Frontline Managers to improve performance and drive leadership at Retail.
Development of a capability building program to cover key areas of learning:
- Shopper Marketing
- Category Management
- Customer Management